Browsing: Sports

LIFEAID Beverage Co, a leader in functional and nutrition-focused beverages, renewed its partnership with CrossFit ahead of the 2021 CrossFit Games season. The season officially begins with the start of the CrossFit Open on March 11, 2021.In the past 10 years, LIFEAID Beverage Co, creators of the recovery beverage FITAID, have become a staple of sports and high-intensity workout enthusiasts globally. The continued partnership will emphasize support of CrossFit affiliates, build their communities, and encourage proper fitness recovery with product sampling and education.”As a company, we’ve had the opportunity to be an official partner of CrossFit since 2017 and are…

Los Angeles Lakers starting point guard Dennis Schröder is joining Liquiditeam’s tokenized sports ecosystem. He will use the company’s blockchain-powered fan community solution, called LT Fan Platform, to create an engaging experience for his fans. The announcement comes just weeks after the German startup launched the BVB-FanToken App with top Bundesliga soccer club Borussia Dortmund. The app is slated to launch before the start of the NBA Playoffs and will be free to access for all fans.By integrating Liquiditeam’s innovative technology, Schröder’s fans will have numerous opportunities to interact with him in the digital world. The platform will offer fans…